Mulino Bianco has finally realized that, to try a new product through the "free snack served in first class on Eurostar, it might be a good marketing move. In fact, 'a typical case of permission marketing, to use the term coined by American writer Seth Godin. I mean 'rather than stopping to taste the product a potential customer at a time in which the customer may thereby be disturbed (eg hostess at the supermarket), it approaches the customer in a time when he decides to be approached: Do you want a snack? Yes, thank you. Sweet or salty? Sweet, thanks. Mulino Bianco
also associated with a target that can 'afford to pay a first class product to a new medium-high target. The product in question are the meetings between chocolate and cocoa. I'm really good, especially when compared to Balocco biscuits that were distributed until yesterday.
also associated with a target that can 'afford to pay a first class product to a new medium-high target. The product in question are the meetings between chocolate and cocoa. I'm really good, especially when compared to Balocco biscuits that were distributed until yesterday.
Bravo Mulino Bianco, surely a package of met you buy it!
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